E, the frontman for one of the great unsung bands of the last decade, eels, wants you to know about the band's new greatest hits/rarities collection called Useless Trinkets.

How does he want you to find out? By buying an entire second of ad time during this year's Super Bowl. With the ad price being something like $3 million for a 30 second spot, he figures a 1 second spot should run 'em about $100,000. And what will be in the 1 second spot. E saying "U" (being the first letter of the new disc). Go capitalism!

And just to remind us of how great the eels are, here's "Last Stop: This Town" from the classic Electro-Shock Blues.

{Hat tip to NME for this bit.}